ALITAR

Entrepreneur, investor, and builder of systems that endure.

Founded Propz, a retail AI company in 2012, scaled it to 60+ large retail networks, reaching 70M+ users and influencing R$110B+ in annual GMV. In 2024, the company was acquired by Rock Encantech, becoming part of Brazil's first Encantech platform.

Post-exit, the focus is on ventures and investments that combine technology, strategy, and capital — always with the explicit goal of paying it forward.

Moving between building ventures and investing in new ones, applying human and AI-driven insight to design engines that compound value over time.

Alitar is a personal investment platform.

Through Alitar, capital, time, and creativity are directed into opportunities that align with a long-term framework for wealth and impact.

Alitar is not a consultancy or a fund. It is a strategic vehicle — a space for experimentation, incubation, and ownership.

Its purpose: to bridge entrepreneurial ambition with disciplined investment, building ventures that stand the test of time.